The idea for Dig was born during a conversation about sustainability. If we ever started a business, we wanted to make sure it was built on a foundation designed to support environmental causes. We followed our dream to sell high-quality, minimalistic clothing and donate a portion of the proceeds to help fight for environmental stability, trying to do our part to help reach a sustainable future. However, while we were excited to start working on this new project, we came to a crossroads and had to ask ourselves an important and difficult question. Would this business actually have a positive impact on the environment?
What became clear to us right away was that the clothing industry came with its own set of glaring issues. Every year, over 90 billion tonnes of clothing end up in landfills. Additionally, the fashion industry is responsible for contributing to nearly 10% of the global carbon emissions and 20% of global wastewater. If we started selling clothing without any consideration, would our donations actually help push us toward a better future, or would we become part of the problem?
In order to truly make tangible efforts to create a sustainable brand, we needed to start from the very bottom and work our way up. First and foremost, it started with the clothing itself. We had to sell clothing that had a minimal impact on the environment throughout its entire lifetime, from the tiny cotton seedlings to the end of the garment's wearable lifetime. That's why we decided to sell apparel made from 100% organic cotton, produced with renewable energy, shipped in plastic-free packaging, and designed to be recycled into new clothing. This way, we could work against the negatives of the fashion industry, reducing our carbon footprint and eliminating unnecessary waste.
On top of it all, we would still pledge our initial donation promise and plant a tree for every item purchased. Looking at the entire process from a holistic perspective helped us realize that sustainability is not achieved through simple declarations - it takes effort throughout the entire process. We were finally able to look at Dig and feel that we were doing our best to push for a greener future. While it's a great start, the unfortunate truth is that no brand can be 100% sustainable. As we continue to grow, we are committed to improving and building upon our goal to support environmental stability.
We appreciate your support! - Dig Organic Apparel
