We do our best to be sustainable

We believe in conscious shopping. That's why we have gone the distance to ensure that you are comfortable and confident with your purchase.

100% Organic Cotton

Our products are made with 100% organic cotton that is grown in the monsoon regions of North India, where natural rains satisfy the significant water requirments of cotton plants. The organic cotton is certified by the Global Organic Textile Standard and the clothing is made in factories that are certified by Social Accountability International (SA8000), which monitors working conditions and employee well-being.

Sustainable Practices

Our products are produced using renewable energy and are shipped in plastic-free packaging. We source our apparel from factories that run on solar and wind power in both the UK and India. Additionally, our products are only printed when ordered, which reduces waste associated with over-stocking.

Charitable Donations

We donate 1% of our annual sales to the 1% for the Planet® Impact Fund, a donor-advised fund in collaboration with the National Philanthropic Trust. This fund directs resources to vetted environmental nonprofits, supporting climate solutions and investing in a more sustainable future. Learn more here.

Tree Planting

For every item that you purchase, one mangrove tree is planted on our behalf in Madagascar. We have partnered with theGoodAPI and the Eden Reforestation Foundation to plant trees, helping remove greenhouse gasses, revive vital ecosystems, and support local economies. Learn about how trees are planted here.

Recyclable Clothing

When your favorite article of clothing finally becomes worn out, send it back to be recycled. Our clothing is made to be remade. Scan the QR code on the tag of your shirt to learn how it can be recycled, reducing waste and contributing to a circular economy.

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